Google Makes Changes to Mobile Searches
At Google’s 2022 Search On the company made some announcements about significant changes to how searches are performed on mobile platforms. In the next few months, Google will be upgrading the mobile search bar to give its users more relevant search results and adding more actions they can perform outside of a standard search query. […]
7 Tips for Optimizing for ‘Near Me’ Searches
People search for products and services online all the time, and you want to be the business they come to when they are looking for products and services you may sell. Local businesses should want people in the surrounding areas to come to them after doing such a search and this is where “near me” […]
A Guide to Bing’s Ethical Shopping Hub
Microsoft’s Bing has made a big leap into sustainable shopping by creating its Ethical Shopping Hub. This new online retail search engine gives its users the opportunity to search exclusively for ethically produced, ecologically friendly products. Though aimed predominantly at fashion shoppers, the ethical shopping hub has the potential to bring new customers to many […]
A Guide to Search Intent for SEO
The search intent refers to the objective of an online search. It is the motivation behind why someone searched for something online. Everyone who conducts an online search is, after all, looking for something. Are they there to search for a solution to a problem they are facing, looking to buy something online, or just to search a […]
A Guide to Using Reverse Image Searches for SEO
Images are essential for SEO and specifically content marketing. To ensure readability, SEOs use images to break up content and add additional contextual details to their posts and pages. SEOs also use images to help people find their content when they search for a similar image to one they already have. Image-based search engines contribute […]
6 Reasons to Hire an SEO Specialist- and How to Find the Right One!
Whether you have attempted to try SEO yourself or want to reap the benefits of a good SEO strategy but have no idea where to start, you may need to hire an SEO specialist. SEO stands for Search Engine Optimization and refers to the use of various techniques and methods to optimize your online presence […]
The Dangers of Spammy Links and How to Disavow Them
Nurturing a healthy backlink profile is one of the most fundamental aspects of SEO. Backlinks tell search engines which websites are related and provide a more accurate ranking system. In the early days, the link-building tactic was exploited by website owners using black hat tactics to populate the web with backlinks, which led Google to […]
How Local SEO Can Benefit Your Business
Local SEO is an important part of search engine optimization. This campaign is extremely effective at driving organic traffic to your website. However, it’s not a one-size-fits-all endeavor. Instead, you should aim to get a top spot on local search rankings. Here’s why. First, know that there are more than 486 million search results on […]
A Guide to Soft 404 Errors
A 404-error code relates to when a web server received a request for a web page and was unable to locate it. To back up slightly, based on requests, a server will return a variety of standard response codes including when a page is found, and send this across the internet (to be viewed in […]
4 Common International SEO Mistakes
Today’s businesses have easy access to a worldwide marketplace via the internet, but reaching a global audience requires a comprehensive marketing strategy. It’s easy to assume that a good search engine optimization (SEO) strategy will elevate your brand across all markets, but this isn’t necessarily the case. Instead, if you want to target different regions, […]