How to Identify Quality Sites for a Link Building Strategy
In the last few years, link building has become more sophisticated and detail-oriented. This is because there is an increased risk of picking up a Google penalty due to low-quality links. Because of the inherent risks, anyone running a link building campaign must ensure that backlinks are obtained from quality sites that won’t raise any […]
7 Common Reasons Why Websites Aren’t Indexed by Google
There are lots of instances where marketers and SEOs feel like they have done everything right only for their websites to not be found on search engine result pages. It can be incredibly frustrating to do all that work and still see the visitor count at zero. The bad news is that there are a […]
An Effective Guide to Broken Link Building
As one of the current link-building methods, broken link building is still effective and works extremely well. This is because it comes across as helping another website owner, rather than expecting to receive a backlink for free. Also, because it’s not purchasing a paid backlink, it’s more legitimate than some other methods too. Here is […]
Keyword Research Basics
Performing keyword research is important to any business. This process helps you to determine what keywords are popular, what people are searching for, and which products they are most likely to purchase. However, before you can perform keyword research, you need to understand how to perform it correctly. Google Trends Google Trends is a free […]
7 Technical SEO Fixes You Can’t Afford to Ignore
The term ‘technical SEO’ is one that’s shrouded in confusion for many people who don’t regularly focus on search engine optimization (SEO). The reason for the confusion is mainly because the term doesn’t refer to a single activity or action to take for a website. Instead, it represents a collection of possible actions that can […]
A Guide to Semantic Search SEO
Multiple changes have occurred with Google and other search engines in recent years. Rather than retaining a focus on keywords to derive the meaning of a search, Google especially has been looking at what is behind it. The meaning and reason for the search being performed by the user have led to various new approaches. […]
Why Even the Pros See Search Engine Rankings Plummet Sometimes
Imagine waking up one day, opening your ranking report, and finding that your site’s hard-earned position on Google’s search results has fallen significantly. Maybe you don’t have to imagine. Perhaps your website dropped out of the top 10 – or plummeted straight out of the top 100 without a trace. Of course, this is not […]
How to Identify Trending Topics You Can Target for SEO
Search engine optimization can give your business website a competitive advantage, improve your credibility, and create more high visibility for your business online including many more benefits. However, to do this, you will need to identify the right keywords, including trending topics that you can target for SEO on your website, business blog, or YouTube […]
How to Fix the Duplicate Content Issue
For many website and blog owners, duplicate content can cause a lot of stress. Duplicate content makes up around 25-30% of the web, and it can cause a range of SEO issues. As a website or blog owner, it’s helpful to understand what duplicate content is, how to identify it, avoid it, and fix it. […]
Is it Worth Hiring an In-House SEO Expert?
More businesses today are paying attention to their search engine rankings and understand the importance of having a sound SEO strategy. This is a good thing, but many business owners can become overwhelmed when they are first introduced to SEO, and suddenly feel the urge to hire outside help so they can improve their results. […]