How to Spot if Your SEO Expert is Using Unethical Practices to Boost Your Ranking
Unethical practices that help a website rank higher in Google are known as black hat SEO, and often, a website owner may not even realize that their website is suffering from black hat SEO techniques, particularly if you have handed over responsibility of your search engine optimization to an outsourced company. Although black hat SEO […]
5 Rules for Accepting Guest Posts on Your Site
If you have your own blog, then you may have already considered the prospect of accepting guest posts and how it could benefit your site. You aren’t alone in this as many blog owners or managers now reach out to guest writers as a way to add new and exciting content to their site without […]
SEO Tips for News Sites
A news site is considered one that only features news and nothing else. This is different from a regular business site that has a blog page with industry news on it. Nevertheless, it’s beneficial to approach different types of news sites carefully from an SEO perspective to get better results and not set them back. […]
Incorporating SEO into Blog Posts – 6 Essential Tips
When it comes to digital marketing, SEO is one of the most important and essential techniques you can use, as not only is it hugely effective, but it doesn’t have to cost you a cent. Just in case you aren’t familiar with the concept of SEO, it stands for Search Engine Optimization, and it is […]
7 Link Building Strategies That Actually Work
Many years ago, link building – just like search engine optimization and various forms of digital marketing – was a straightforward concept. Such practices could be blatantly pursued through shady and black-hat methods with practically no negative repercussions for brands. As search engine giants such as Google began to build more sophisticated algorithms to combat […]
SEO Hacks You Can Learn from Big Brands
Have you ever wondered how those big brands out there manage to be so successful year after year? They weren’t always big; at one point, they were just starting out and building their brand, so how did they go from a small start-up to a massively successful company? While there are all kinds of things […]
How to Leverage Instagram for SEO
There are several different factors that impact the way in which Google and other search engines rank your website. Link building and keyword loading are big-hitting strategies that naturally get a lot of attention from digital marketers, but social media strategies, such as Instagram SEO, are becoming more popular when it comes to how it […]
Evergreen Blog Posts – Why Are They Important?
In a blog, newsworthy content that’s relevant to people working in a certain industry or niche almost immediately brings in people from search engines to get the latest information. There’s also what’s become known as evergreen content which is less timely because it covers a topic that’s of universal or ongoing interest. Evergreen blog posts […]
How to Resuscitate a Dead Blog
If you run your own blog, but it has recently ceased to function when it comes to engagement and activity, then you may be wondering how to bring your dead blog back to life. With more and more websites setting up their own blogs each day, the competition is fierce. So, if you are wanting […]
How to Spot the Deadly Signs of an Algorithm Update
When Google rolls out a major algorithm update, every website owner in the world holds their breath and crosses their fingers hoping that it doesn’t affect their site’s search rankings and traffic. Every year, Google implements roughly 500 to 600 algorithm changes, but only one or two of those will be major updates that cause […]