How to Use Headings to Boost SEO – 5 Tips from Google
Google’s regular SEO algorithm updates can make it difficult to work out exactly what the search engine giant wants from website owners. Fortunately, Google has provided a generous amount of guidance when it comes to optimizing content for SEO. Below are five tips for using headers to boost your website SEO that come straight from […]
How Does Website Security Affect Your SEO?
Heading into the New Year is always a great time for business owners to take stock of where things are with the business at the moment. You can re-examine goals that you hope to achieve in the coming weeks, months, and year, and also look for areas that improvements can be made in terms of […]
Link Building Strategies That Will Skyrocket Your Rankings in 2020
Link building is an integral part of any search engine optimization strategy. If you can convince other high authority websites to link back to your own, it can make a tremendous difference to your search engine rankings. Of course, this is easier said than done. Anyone who has embarked on a major link building endeavor […]
The Top SEO Trends for 2020
Year on year, more websites are being launched on the internet, meaning there is more competition than ever before to get your website and content noticed. Therefore, it is important that you continually update and evaluate your marketing strategy so that you keep up to speed and are ahead of the competition. If you run […]
5 Things to Check When Doing a Website Audit
If you want to stay on top of recent changes and make sure that your website is conforming with SEO and internet marketing best practices, it’s essential that you audit it regularly and make the appropriate changes. Far too many website owners though still don’t know how to perform a proper website audit, while some […]
8 Link Building Tactics that Actually Work
When it comes to successful SEO, link building is one of the most beneficial, yet the most challenging aspects. Links continue to be a significant ranking signal – other websites linking to yours proves that your content provides enough value for others to want to promote it. In turn, this gives Google a good reason […]
Short Tail Vs Long Tail Keywords
Keywords are one of the most important things to consider when thinking about how you’re going to reach your audience – you want to be visible in Google search, increase your traffic, uplift your brand awareness and connect with a wider audience. But what’s the best type of keyword to achieve this – short tail, […]
Tips for Using Automation in SEO
Search engine optimization or SEO is one of the oldest tricks in the digital marketing book, but it is an old trick that proves to be very effective even in today’s landscape. When you consider how many people use search engines to get to the information they are seeking faster, it is easy to see […]
Turbo Charge Your SEO with These 5 Advanced Techniques
Search engines are getting smarter in how they crawl and rank websites. As search engines introduce newer, smarter algorithms, websites need to improve alongside those algorithms in order to stay ahead. The changes made to search engine algorithms is one of the reasons why Search Engine Optimization (SEO) is never a one-time thing. With the […]
How to Turn Old Posts into Successful Long-Form Content
Long-form content is said to be better than shorter content for a couple of reasons. One, longer content can perform better on search engines. Two, long-form content can lead to better engagement. It can attract more links and shares and visitors are likely to spend more time on the website. Three, longer content can boost […]