Why Diversifying Your SEO Strategy is the Best Approach
The history of search engine optimization (SEO) is such that diversification has been often ignored with website owners suffering the consequences of that decision. Essentially, owners found a winning SEO strategy and threw all their efforts behind that single technique to mine it until it was “mined out.” Unfortunately, there have been dire consequences when […]
Bad SEO Advice It’s Always Best to Ignore
Getting to grips with SEO takes most website owners a little while. There are very few people who are able to instinctively do SEO the right way. It is only natural to turn to the internet for expert SEO advice, but this can sometimes be like opening Pandora’s Box. While there is lots of great […]
SEO and PR – What You Need to Know
PR and SEO have always had a symbiotic relationship, but with the recent turn Google has taken, the role of public relations in SEO is more important than ever. We’ve known for a while that SEO needs to be part of a wider marketing approach in order to be effective, and different channels can affect […]
How to Rank in Google’s Featured Snippets
Google’s featured snippets feature is a relatively new addition to its search engine results pages, but it is one that has proven enormously powerful for both website owners and search engine users. In fact, many SEO experts are now beginning to view the featured snippet as being just as important as hitting the first page […]
Tips for Rehabilitating Your Site after a Google Penalty
Google works hard to keep its search results as clean as possible, giving priority to high-quality websites and relegating low-quality results to relative obscurity. Unfortunately, some legitimate websites inevitably get caught in the crossfire. If your website is penalized for any reason by Google, you will notice a sharp drop in traffic as your website […]
How is the Coronavirus Pandemic Impacting SEO
The World Health Organization has now officially designated the coronavirus as a global pandemic, confirming the severity of the outbreak and its potential to cause severe disruption to everyday life. A deep, global economic recession is now a very real possibility, one that governments around the globe are now gearing up to combat in a […]
Top 4 SEO Plugins for WordPress
If you have not yet delved into the world of WordPress plugins, don’t worry, you are far from alone. In fact, WordPress is a very robust platform in a number of different ways, it does many things without any plugins present that other compatible platforms simply do not. For example, WordPress comes with some pretty […]
The Hitchcock Theory for Image Placement – How to Use it in Your Content
The way that Alfred Hitchcock was able to wield a camera and compose a shot has left a lasting impact on the worlds of cinema and photography. Marketers can learn a lot from the way that Hitchcock constructed his imagery and can apply those lessons to their own work. Left To Right Hitchcock was known […]
The Best SEO Tools for 2020
SEO is a vital consideration for any website. Without proper SEO in place, your website will be doomed to languish in obscurity. Search engines drive the majority of internet traffic today, which isn’t surprising when you consider how much most of us rely on these tools throughout our daily lives. If you can get your […]
5 Easy Ways to Generate Backlinks from Images
Generating a steady stream of backlinks is essential for any website that wants to maintain its high SEO score. But while most website owners today have gotten pretty good at encouraging backlinks to their content, many are still seriously underutilizing images as a tool for doing so. Below are five simple ways that you can […]