SEO vs SEM: A Look at the Main Differences
It is essential that every business has an established online presence so they can easily communicate with existing customers, as well as being a method of appealing to and generating future customers. Businesses often establish and develop this online presence by implementing a digital marketing strategy. SEO and SEM are techniques of internet marketing that […]
10 Free SEO Tools Worth Using in 2019
Search Engine Optimization, commonly referred to as SEO, is the process of gaining internet traffic from organic and free search results provided on search engines, such as Google, Bing and Yahoo. All major search engines display results for users based on what the search engine considers most relevant to them. SEO is used as part […]
Is Google Still the Only Search Engine You Should Be Targeting in 2019?
In recent years, the internet has become the main place that customers flock to in order to seek out any services or goods they need. Therefore, it is not surprising that any company who wants to thrive in the modern age needs to have an established and appealing internet presence. Whereas a company website would […]
Guest Posting: Doing It the Right Way in 2019
If you are writing guest posts for other websites as a way to build backlinks to your site, you are doing it wrong. It is true that you can use guest posting to earn backlinks, but that is far from being the only goal you can achieve by guest posting. Guest posting is a powerful […]
5 Reasons Why so Many Businesses Fail at Local SEO
In this day and age, you simply can’t afford to not have a solid local SEO strategy in place if you want to succeed. Google has made it clear that it’s making a shift towards more local search visibility and recent trends are also putting more emphasis on the importance of local search results as […]
Why Link Building Is Still Key In 2019
If you look up anything on link building, web content or SEO, you are going to hear many of the same, repetitious things. Yes, of course, good content is still critical. Search engine bots can’t crawl a website that contains no metadata and, subsequently, no data on its actual pages. That text must be relevant, […]
Good SEO Habits: Why These 5 Things Should Be Your New Year’s Resolutions
The new year is upon us, and now is the perfect time to reflect on what went wrong in 2018 and turn over a new leaf. 2018 saw its fair share of changes and we can expect 2019 to be no different. Google is now in full mobile first mode, brand mentions are the new […]
What We Learned About Link Building in 2018
2018 was a big year for SEO. Whether it was the recent changes in Google’s management team, the numerous algorithm changes and the “YMYL” debacle, or the advent of mobile first indexing, SEOs everywhere had to reshuffle their deck and find ways to cope with these new realities. It also offered us a glimpse into […]
The Top 4 Reasons Companies Don’t Invest More in SEO… And Why They Should
While the benefits of SEO are obvious to those of us in the know, a lot of people may still be suspicious about it. Many businesses are still lagging behind and reluctant to focus more of their marketing dollars towards SEO. However, ignoring SEO today is a surefire way to get overshadowed by your competition, […]
The Main Search Engines You Should Be Focusing on with Your SEO
Too many people tend to have tunnel vision when it comes to SEO and only seem to want to focus on the big G. The reality is that while Google holds a significant majority of the search engine market, it could actually pay to give a little more attention to its competitors. Literally billions of […]