How to Keep Google Happy in 2023
Search engine optimization (SEO) is a strategy that is constantly evolving and being improved. Google is always updating its algorithm and the way that queries and searches are processed in order to provide the best experience and value to users. Because of this, it’s essential for your SEO strategy to stay fresh and up to […]
How to Track Offline Conversions in Google Ads
If your business is only tracking the conversions that directly happen on the business website, then chances are that you are missing out on the full story of how your ads are having an impact on sales and conversions. For example, if you offer a contact number for customers to call when they are interested […]
The Facts About Google’s Local Justifications
While many see Google as a simple tool to use in everyday life, the search engine is a highly complex technology that drives results for consumers through a complicated algorithm. Luckily for business owners, this algorithm is designed to source content from all across the web, so if you set up your online store or […]
Google Vs. Bing – Which One Is the Best?
Search engines are most people’s portal to the internet. There is a good chance that one is your homepage, and it is where you begin your journeys on the world wide web. The search engine market is dominated by Google, but Bing is beginning to challenge its might and chip away at its share of […]
Google Makes Changes to Mobile Searches
At Google’s 2022 Search On the company made some announcements about significant changes to how searches are performed on mobile platforms. In the next few months, Google will be upgrading the mobile search bar to give its users more relevant search results and adding more actions they can perform outside of a standard search query. […]
7 Tips for Optimizing for ‘Near Me’ Searches
People search for products and services online all the time, and you want to be the business they come to when they are looking for products and services you may sell. Local businesses should want people in the surrounding areas to come to them after doing such a search and this is where “near me” […]
A Guide to Search Intent for SEO
The search intent refers to the objective of an online search. It is the motivation behind why someone searched for something online. Everyone who conducts an online search is, after all, looking for something. Are they there to search for a solution to a problem they are facing, looking to buy something online, or just to search a […]
The Dangers of Spammy Links and How to Disavow Them
Nurturing a healthy backlink profile is one of the most fundamental aspects of SEO. Backlinks tell search engines which websites are related and provide a more accurate ranking system. In the early days, the link-building tactic was exploited by website owners using black hat tactics to populate the web with backlinks, which led Google to […]
7 Common Reasons Why Websites Aren’t Indexed by Google
There are lots of instances where marketers and SEOs feel like they have done everything right only for their websites to not be found on search engine result pages. It can be incredibly frustrating to do all that work and still see the visitor count at zero. The bad news is that there are a […]
Is It Worth Adding Video Content to a Google Business Profile?
The main reason why any business would have an online presence is obviously to build a larger customer base. In so doing, they can increase profits exponentially and that is really what business is all about – making money. To this end, you have probably been hearing about the amazing benefits to be had by […]