How to Mine a Competitor’s Categorical Keywords
The days where you could pick any relevant keyword, write a short blog post that included it, and show up in the search results are long over. Over time, search engines have evolved and algorithms are now prioritizing content based on website authority, intent, and user-friendliness, even if that means that the question is directly […]
7 SERPs Analysis Tools Worth Trying
Looking at the search engine results pages (SERPs) can provide valuable clues for online marketers and business owners. It may confirm what types of sites and/or content are seen as useful to Google. The relationship between backlinks, Domain Authority, and other causes of better ranking can be assessed more readily and more accurately too. Even […]
Selecting an SEO Agency
Before selecting an SEO agency, you should consider a few factors. The following are some factors to consider: Link building strategy, Inbound links and Website health monitoring. This contract length is also important. A good SEO agency should be able to keep you updated on the progress of your campaign. In addition to these factors, […]
Types of Services Offered by an SEO Agency
When you’re looking to hire an SEO agency, it’s essential to find a professional who has a proven track record in the field. The right agency should know how to adjust its general approach to your niche while highlighting specific areas where it will need to vary. You also need to consider how successful they […]
5 SEO Tools for Newbies Worth Trying
Whether you are a new startup business looking to develop and grow your online presence, or you have been in your industry for some time and have realized it is time to bring your business into the 21st century, SEO is an essential aspect of online success. However, trying to get your head around SEO […]
Mobile Shopping SEO Tips
In recent years, it’s become increasingly important to ensure that you and your online presence rank higher than your competitors on search engines (predominantly Google). And, quite honestly, there’s nothing better for online retailers and businesses than seeing how successfully your SEO strategies have worked. On the other hand, poor knowledge of the tips and […]
How is Google’s Core Web Vitals Update Likely to Impact Your Site?
The May 2021 Page Experience Update is expected to include Core Web Vitals, a metric from Google, as a new ranking factor. Now, while it doesn’t necessarily mean a sea change in the ranking of different sites based purely on this new measuring stick, it is something to be aware of, so you can make […]
Managing SEO on a Tight Budget – 8 Simple Tips
Managing your SEO can become costly very quickly, especially if you are trying to see results fast. However, if you own a small business, you might not have the ability to spend thousands of dollars managing your SEO. Hearing stories about other businesses spending large sums of money on their SEO can be demoralizing. If […]
8 Reasons Why Your Page Rank Has Tanked
A page ranking – the position of an article or sales page in Google for relevant search terms (keywords) – can tank suddenly. One day it’s at the top of page 1 and it’s got the snippet too, and the next, it’s languishing back on page 3. What happened? What went wrong? Here are 8 […]
How to Use Embedded Videos as SEO Content
When most people think about SEO content, they think about textual content, with many of them not considering video content when crafting their SEO content strategy. Video is a very powerful medium that when used in your SEO strategy can yield amazing results. We are so used to rich media on websites that contextual data […]