How Useful Are Online Surveys for Data Harvesting?
Data harvesting is something companies aim to do in order to gather insight from established and potential customers that will improve their services and products. A primary method for data harvesting lies with online surveys. Are they useful for this purpose? To a certain extent, they definitely have their advantages, but like anything, there are […]
How to Prepare Your Marketing Strategy for Black Friday 2023
Black Friday – the highly anticipated shopping event – is fast approaching. If you’re in the business world, it’s crucial to have your marketing strategy ironed out well in advance. In 2023, the stakes are higher than ever. With increased competition, rising customer expectations, and continuous evolution of the digital world, brands need to stay […]
How to Track Offline Conversions
In today’s digital world, online marketing is essential for businesses, but many still rely on offline conversions, such as phone calls or in-store visits to generate revenue. That is why gathering data about your offline conversions is crucial for the success of your marketing. Let’s take a look at some of the ways you can […]
The Benefits of Using Excel Pivot Tables in a Digital Marketing Campaign
Every modern business collects and uses data in one capacity or another. The problem is that as businesses grow, the amount of data they collect also grows and starts to become unmanageable. Managing this data also becomes a heavy time-consumer that costs a business more than it benefits it. The right tools make it much […]
The Building Blocks of a More Eco-Friendly Business
It is possible to build a sustainable business that benefits the environment, customer satisfaction, and the bottom line. Today, more than ever, consumers are looking for sustainable companies and sustainable products. They are also looking for brands that embrace a green lifestyle. So how would a more eco-friendly business look? How can you create a more […]
How to Create a Successful Marketing Strategy on Shopify
Creating and launching an eCommerce business is a popular option today for those who want to start their own company. And, Shopify has grown to become one of the most well-known and most-used options for doing just this. No matter what you decide to sell online, creating the ideal Shopify marketing strategy for your online […]
How to Track Offline Conversions in Google Ads
If your business is only tracking the conversions that directly happen on the business website, then chances are that you are missing out on the full story of how your ads are having an impact on sales and conversions. For example, if you offer a contact number for customers to call when they are interested […]
How to Manage Competitor Activity Around Brand Terms
Imagine using your favorite search engine to search for your business name, but instead of getting your company’s website as the first hit, you see a competitor. How did this happen, and what can do you do about it? Knowing that your competitors are using your branded terms can be a frustrating experience, and chances […]
Doorway Pages and Why They Matter
When it comes to SEO, ‘doorway pages’ might be a term that you have come across. But what are doorway pages and why do they matter? A doorway page refers to any webpage that is created specifically to rank for certain search queries. Typically, they are a ‘doorway’ to the main web content, hence the […]
The Best Ways to Improve Your Online Presence in 2023
No matter what kind of business you are running, the products you sell or the services that you offer, you can benefit a lot from having a strong online presence. When you have a powerful online presence, you can improve brand awareness, boost leads, and increase conversions and sales. As 2023 looms closer, there are […]